Downtown Duncan is small. In a big way.
A new marketing campaign is telling travellers to “get off the highway” to visit downtown Duncan. Billboards, highway directional signs, and street banners are being installed as part of a campaign to refresh Downtown Duncan’s image and draw visitors into the downtown core. A revised tourist brochure and increased online presence will also promote Duncan as ‘Small. In a big way.’
With the help of Victoria-based Hot House Marketing, the City of Duncan and the Downtown Duncan Business Improvement Area (DDBIA) have partnered to market the vibrant and energetic downtown area that people may miss if they’re just driving through.
“By telling people that we’re small in a big way, we embrace the welcoming, small-town feel of the downtown and also celebrate the successes of over 300 independent shops and services and 25 restaurants and coffee shops that call Downtown Duncan home,” said Jean Cardno, DDBIA Marketing Chair and owner of Cardino’s Shoes, “it’s an exciting time to be in business in Duncan; the number of visitors from the island and elsewhere is steadily increasing.”
While proud to host Canada’s largest collection of outdoor Totem poles and the largest Farmer’s Market on Vancouver Island, ‘The City of Totems’ is looking to tell people about all of the other big things Duncan has to offer. “The City is excited to partner with the DDBIA to encourage people to discover the bustling City centre,” City of Duncan Mayor, Phil Kent states, “Check it all out on the City’s big new website: www.duncan.ca”.
“Downtown Duncan is easy to get to and easy to navigate; it is charming and eclectic; it is a destination shopping experience.” states Dan Dagg, President of Hot House Marketing, “Downtown Duncan has more to do and see per square foot than any other city. Duncan truly is; ‘Small. In a big way.’ ”